The brief
An inventor built a recliner that moves so your body does not have to stay still.
He needed a film that explained why that matters to homeowners, health professionals, and licensing partners at the same time.
The register was documentary education rather than an infomercial, with the founder himself delivering the thesis.
The constraint
Everything had to be generated: the founder on screen, the voiceover, the chair motion, and the 26-shot visual story.
The founder had to remain recognizable to people who already knew him.
The decision
Real reference photography anchored the founder. The exact product idea shaped the narration, while the visual system kept the chair reading as one chair across every tool.
The build
Twenty-six storyboarded shots, generated animation, a designed voice, and a versioned master script moved together from the same production documents.
The result
First cut delivered on schedule twelve days after script lock.
Twenty-six shots, one founder, no camera.
Questions
How do you put a real founder on screen without a shoot?
Use real reference photography, keep the likeness details consistent, and direct the generated performance as carefully as a live one.
What had to stay true?
The founder, the product, and the exact idea had to remain recognizable while the surrounding film was built through generated images, animation, and voice.
What did the production documents do?
One master script fed the storyboard, voice direction, and generation prompts so a revision could move through the whole piece together.
Bring us the project.
If you feel like you've seen enough to know that you're ready to go, let's connect.