The brief
ClampStar helps transmission lines carry more power safely, reducing the need for additional power sources during peak demand.
It is also a product that may be installed by helicopter.
The available footage showed the helicopter and transmission lines from far away. The product itself was almost impossible to see.
The work had to be exciting enough to attract attention and accurate enough to survive an engineer's close look.
The constraint
The available footage showed the helicopter and transmission lines from far away. The product itself was almost impossible to see.
The footage was shaky. It had to be watched ten to twenty times before the spark was even visible.
The decision
Before the clamp is closed up, the crew tests the grounding connection.
There is a small spark.
To most viewers, it is almost invisible. To someone who knows the work, it is the moment that says:
They've actually looked at how this works.
The build
The footage was up-res'd, enlarged, and cropped until the real detail could be seen.
The work did not invent a dramatic technical moment. It found the real one.
The result
The work did not invent a dramatic technical moment. It found the real one.
Questions
How do you make a clamp exciting?
You connect the small product to the larger consequence, then find the real detail that gives the story credibility.
Why was the helicopter footage important?
Insurance requirements meant every flight had been filmed from the ground. The footage provided real reference for the helicopter, the lines, the weather, the scale, and the installation process.
How did you show the grounding spark?
The original footage was up-res'd, enlarged, and cropped. The real spark was already there. The job was to make it visible.
How did you keep the work realistic?
The actual product, real footage, and technical details stayed real. AI was used to build the surrounding worlds and atmosphere.
Who was the work for?
Utility executives, grid operators, and engineers who would notice incorrect geometry, cable routing, scale, sag, or grounding details.
Bring us the project.
If you feel like you've seen enough to know that you're ready to go, let's connect.